Transtheoretical Model of Behavior Change
As we all know, most people are naturally resistant to change. You can gain insight on potential reasons why clients may be resistant to suggestions, advice, or tasks you ask them to complete by understanding The Transtheoretical Model of Behavior Change (TTM), developed by researchers James Prochaska and Carlo DiClemente in 1983. This model can apply to both prospecting – and motivating clients to follow your advice.
